Work: Projects, Stories And Strategies

Ripal Nathuji, Ph.D., is CEO and co-founder of STEMed Labs. I started working with the NGO in early 2018, just a few weeks after moving to the US, as the Communications and Marketing Coordinator, until relocating to Europe in 2023. STEMed Labs focused its activities locally, in Austin, Texas, and had a vision of expansion. With my collaboration, extensive research and specific strategies, it was able to expand its audience nationally and internationally and migrate its activities completely online, which became even more relevant during the Covid pandemic.

Letter from Brazilcham Director on the Brazil Economic Summit 2016

Letter from BNDES Managing Director on the Brazil Innovation Forum 2015

Writing, Storytelling And Copywriting

My work spans many different areas. I have researched, investigated, and interviewed many people around the world on topics such as economics and finance, technology and innovation, sports and the arts, sustainability, human rights and social inclusion, infrastructure, architecture and design, health, and much more. What I love most about this is that I am constantly learning and using my experience, sensitivity, and observational skills to translate and fine-tune all these stories in the right language and tone for the target audience of a project, editorial content, or marketing piece.

Strategic Partnerships

Building bridges to connect corporations, governments, media outlets, think tanks, universities, nonprofits, like-minded experts, and leaders is a win-win strategy for fostering collaboration and positively impacting business and society. It unites efforts toward a common goal that benefits all parties and establishes fruitful, meaningful, and often long-term connections. Having established so many relevant partnerships over the years and around the world, according to the specifics of each project, is undoubtedly one of the achievements of which I am most proud of and truly believe in.

This program promotion campaign for the NGO STEMed Labs included design, copywriting, budget management, social media channel strategies, setting up and managing Google Ads campaigns, and seeking participation in events to connect with target audiences.

In a post-COVID pandemic scenario, shifting all activities of the nonprofit STEMed Labs to virtual was imperative. It was also the right opportunity to expand the audience beyond the local Austin audience. At the time of this campaign, the marketing and communications strategies I developed, planned, and executed had already reached other regions in the US (Texas, Chicago, California, Washington DC, Boston) and the international market (India and the UK). Campaign design, copywriting, budget management, social media channel strategies, Google Ads campaign setup and management, and event attendance research to connect with target audiences.

Fundraising and Sponsorship

Demonstrating experience in fundraising and sponsorship can be tricky. While this is a sensitive subject, since most sponsors and donors prefer not to disclose amounts, confidentiality in projects and negotiations is a serious matter that all professionals must respect. I worked on many initiatives and strategies that required and depended on private and/or government sponsorship to be made viable, being directly responsible for strategically sourcing, raising, negotiating, and allocating these funds to tailor-made editorial, content, and business projects or activities in the non-profit sector.